What is the CCPA right to opt-out?

The CCPA provides greater transparency regarding the processing and sharing of personal data within California. Unlike the GDPR, companies do not have to obtain consent for data processing. Data is automatically stored, but at any time an individual can prohibit the sale of personal data to third parties. This right within CCPA is called: Opt-Out Right. In other words, the option to break out of the data processing. To make it easier for consumers to comply with this right, companies must implement a link on their website titled “Do Not Sell My Personal Information” or “Do Not Sell Or Share My Personal Information”.

If the right to opt-out is made use of, consumers may not subsequently be discriminated against by the company involved through price disadvantages or otherwise. For 12 months, individuals have peace of mind from the company before it may approach individuals with another request to re-authorize data processing.