What is agile marketing? - Actonic – Unfolding your potential
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What is agile marketing?

Agile marketing benefits from the advantages of agile working. Agile marketing also operates in sprints so that marketing teams can approach their projects in a clearly prioritized way and complete them as quickly as possible. Each sprint end is used to evaluate the delivered performance and improve future ones accordingly.

Agile marketing differs from traditional marketing in the following ways:

  • Joy in experimentation
  • Many releases
  • Constant working on customer satisfaction
  • Done is better than perfect
  • Collaboration across hierarchies

One of the most important advantages of agile marketing is the special flexibility that comes from using iterative sprint planning.