In 2025, Atlassian Marketplace users are searching for apps that don’t exist yet. Our deep dive into zero-result queries uncovers rising demand for AI assistants like MCP, critical integrations such as Obsidian, CrowdStrike, and Grafana, and persistent findability gaps with Zephyr and Mermaid. For vendors, these signals highlight where to innovate and how to capture unmet demand.
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