Does Confluence encourage agile marketing?
As a tool, Confluence offers its users an unbelievable number of options for agilely mastering the daily requirements of the modern working world. Confluence is used by companies for central knowledge management, as a “single source of truth” and as a collaboration platform.
Confluence is particularly popular within agile marketing teams because the planning of marketing strategies and campaigns can be done entirely in one place. Transparency, flexibility, and teamwork are effectively promoted by the numerous functions. All important information can be stored centrally and edited at any time and from anywhere. Centrally stored knowledge not only helps the old hands in the company, but also new colleagues, who do not have to search in umpteen folders for relevant information, but can even edit it at the same time if necessary.
If functions that you need for your agile marketing are not included in the Confluence out-of-the-box solution: don’t worry! In the Atlassian Marketplace, you will find numerous macros and apps that will take your marketing to a whole new level, either free of charge or for a fee.
The way to success with Inline Table Editing
One of these macros is Inline Table Editing, which was developed to adapt table editing in the online workspace to our experience with Excel and co. This makes data-based work with numbers and tables, which is a central aspect of agile marketing, a cakewalk. The macro is also continuously updated in order to master new requirements quickly and flexibly.
Without the macro, editing spreadsheets is not particularly agile, and switching back and forth between edit mode and view mode takes up a lot of valuable time. After all, it often happens that you have just edited a table and published the document, and you remember that you wanted to change something in a certain cell. How do you proceed? Do you switch back to edit mode and wait for your complex and large table to fully load? Or do you stay in view mode, click in the cell and make the needed change in a few seconds? With Inline Table Editing, you are opting for the faster and therefore more agile way.
Agile cross-team collaboration with Content Viz
Another Confluence app that will help your cross-functional team finish projects amazingly fast is Content Viz by Caelor. One more Atlassian Marketplace gem to add to your app toolkit. With Content Viz integrations for Confluence, switching between and managing several work apps is now a breeze. You can embed Figma files, Miro, Trello, and Jira boards with just a few clicks and have it all on a single Confluence page. Or, to sum it up in 3 hashtags: #collaboration, #agile, #transparency.
Thanks to these embeds, marketing and design teams can work together in perfect harmony. They can collaborate, brainstorm, plan tasks, map campaigns and communicate openly with management and stakeholders who need to be kept in the loop, without leaving their Confluence workspace. Yes, you read that right: total visibility and transparency into every touchpoint, at any time, for every team member. With this app and its powerful macros, you can speed up decision-making and reaction time and make it easier for everyone to identify the best marketing solution because everything there is to know will be in one place. And everyone knows the importance of timing in (digital) marketing. So, keep agile and try Content Viz.
Get started with agile marketing yourself with our article on how Confluence, Inline Table Editing and Content Viz work. For more exclusive tips, just contact us!