{"id":8032,"date":"2022-06-18T16:00:52","date_gmt":"2022-06-18T14:00:52","guid":{"rendered":"https:\/\/actonic.de\/was-der-atlassian-day-2022-von-meta-inf-mit-matrix-zu-tun-hat\/"},"modified":"2023-03-29T11:14:14","modified_gmt":"2023-03-29T09:14:14","slug":"what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix","status":"publish","type":"post","link":"https:\/\/actonic.de\/en\/what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix\/","title":{"rendered":"What Atlassian Day 2022 by META-INF has in common with The Matrix"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][heading title=&#8221;Perception vs. truth&#8221; heading=&#8221;h2&#8243; el_id=&#8221;1655554673616-e04ebe43-238a&#8221;][vc_column_text]<\/p>\n<p data-renderer-start-pos=\"690\">Well, while I enjoy movies in my spare time, professionally my team and myself are responsible for all marketing activities we are doing at Actonic: Content (like this), social media, webinars, our website, SEO, and so on. In this role in general, and during a world-wide pandemic specifically, it is very easy to get trapped inside a self-made bubble of assumptions about yourself, your company or your products. You sit in your office or home office, alone with your thoughts and those of your colleagues, and without any input from outside, a certain kind of \u201creality\u201d forms. Or at least something you <em data-renderer-mark=\"true\">perceive<\/em> as reality. You know what you know and what the people around you know. You exchange that knowledge, ideas and experiences, but what you are lacking is a true outside perspective.<\/p>\n<p data-renderer-start-pos=\"1485\">This is in some ways like being trapped inside the Matrix. Captivated in your own little world in which you can be comfortable in, but that\u2019s not necessarily real. In this world, you might think you know exactly what your customers need or want. You might think you understand how your product or service is being received. Because <em data-renderer-mark=\"true\">you<\/em> know everything about it, everyone else who encounters it must also have the same point of view as yourself, right?<\/p>\n<p>[\/vc_column_text][heading title=&#8221;The real world&#8221; heading=&#8221;h2&#8243; el_id=&#8221;1655554791717-a1b3775e-50d9&#8243;][vc_column_text]<\/p>\n<p data-renderer-start-pos=\"1954\">While this might sound logical in some way, it couldn\u2019t be farther from the truth. Going to an event like Atlassian Day as an exhibitor will very quickly teach you otherwise. While talking to people \u2013 either to Jira\/Confluence users or administrators, or to other Atlassian Solution Partners or Marketplace Vendors \u2013 you will quickly realize that many of the things you assumed to be true are, in fact, just in your head. You step into the \u201creal world\u201d and everything, or at least some things you think you know, get turned upside down.<\/p>\n<p data-renderer-start-pos=\"2492\"><span id=\"632cce4c-d973-4d5e-8272-f078d3bd247e\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"632cce4c-d973-4d5e-8272-f078d3bd247e\">And that\u2019s <\/span><em data-renderer-mark=\"true\"><span id=\"632cce4c-d973-4d5e-8272-f078d3bd247e\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"632cce4c-d973-4d5e-8272-f078d3bd247e\">great<\/span><\/em><span id=\"632cce4c-d973-4d5e-8272-f078d3bd247e\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"632cce4c-d973-4d5e-8272-f078d3bd247e\">!<\/span><\/p>\n<p data-renderer-start-pos=\"2511\">Why? Because after you handle the initial shock, you realize what you have to do to make people understand what you understand. How you can help them solve their problems by either explaining your solution better or take home ideas to improve the solution itself. This is why I love attending conferences like this: it gives me the chance to get in direct contact with all kinds of people, put myself in their shoes and take their position.<\/p>\n<p>[\/vc_column_text][heading title=&#8221;Awareness, not ignorance, is bliss&#8221; heading=&#8221;h2&#8243; el_id=&#8221;1655554818790-e9408ff5-b523&#8243;][vc_column_text]<\/p>\n<p data-renderer-start-pos=\"2989\">Take our Jira app \u201cReport Builder\u201d for example. It\u2019s a framework to create any kind of report, no matter what your requirement is. You either start simple and use our unique \u201cUniversal Report\u201d to configure it to your needs with a few clicks \u2013 or you build your very own custom report using HTML, CSS and JavaScript to make complex calculations and render them in fancy diagrams. There truly are no limits to what you can do. It will redefine your reality and <span id=\"5239a426-11b9-46f3-bd56-f17440ade72a\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"5239a426-11b9-46f3-bd56-f17440ade72a\">you will feel like Neo in the Matrix<\/span>. <span data-emoji-id=\"1f609\" data-emoji-short-name=\":wink:\" data-emoji-text=\"\ud83d\ude09\"><span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image css-1wpdzyr\" title=\":wink:\" aria-label=\":wink:\"><img loading=\"lazy\" decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/a51a7674-8d5d-4495-a2d2-a67c090f5c3b\/32x32\/1f609.png\" alt=\":wink:\" width=\"20\" height=\"20\" data-emoji-short-name=\":wink:\" data-emoji-id=\"1f609\" data-emoji-text=\"\ud83d\ude09\" \/><\/span><\/span> And if you don\u2019t have any expertise in these things, our <a class=\"css-bspq7p\" title=\"https:\/\/actonic.de\/en\/report-building-service\/\" href=\"https:\/\/actonic.de\/en\/report-building-service\/\" target=\"_blank\" rel=\"noopener\" data-renderer-mark=\"true\">Report Building Service<\/a> team will build anything you need<span id=\"20d58d79-f377-442c-b1a8-3afffc22a3b4\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"20d58d79-f377-442c-b1a8-3afffc22a3b4\">.<\/span><\/p>\n<p data-renderer-start-pos=\"3605\">Sounds great, right? Well, except that people don\u2019t necessarily understand what that all really means. They need to see examples to envision a possible benefit for themselves.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;8020&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_single_image image=&#8221;8022&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]<span id=\"e62189b1-14fb-4aa4-b2a1-613db6a25037\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"e62189b1-14fb-4aa4-b2a1-613db6a25037\">That\u2019s why I was very thankful for the opportunity to hold a presentation about Jira reporting and its possibilities on Day 2 of Atlassian Day.<\/span> I can\u2019t wait to share the recording with you, but until it is ready, feel free to have a look at the custom Jira report from my presentation: We built it in Report Builder for one of our German customers, B\u00dcFA. They needed an overview to make sure their deliveries are on time, and you can read all about it here: <a class=\"css-bspq7p\" title=\"https:\/\/actonic.de\/en\/customized-jira-report-as-success-guarantee-buefa\" href=\"https:\/\/actonic.de\/en\/customized-jira-report-as-success-guarantee-buefa\" target=\"_blank\" rel=\"noopener\" data-renderer-mark=\"true\">How B\u00dcFA Chemicals used a custom Jira report to boost delivery targets rapidly<\/a>.[\/vc_column_text][heading title=&#8221;Transcending Atlassian Day&#8221; heading=&#8221;h2&#8243; el_id=&#8221;1655555351845-be66ff8c-06fd&#8221;][vc_column_text]<\/p>\n<p data-renderer-start-pos=\"4355\">Do <em data-renderer-mark=\"true\">you<\/em> know Report Builder? If not, I\u2019d like to extend the offer I made at my presentation to you and all readers of this article: Use Report Builder one year for free to experiment with its capabilities and give us feedback of what you want improved. Sounds interesting? <a class=\"css-bspq7p\" title=\"https:\/\/actonic.de\/en\/contact\" href=\"https:\/\/actonic.de\/en\/contact\" target=\"_blank\" rel=\"noopener\" data-renderer-mark=\"true\">Contact us<\/a> with the catchword \u201cReport Builder AD7\u201d and I will send you a discount code for your hosting platform of choice (Server and Data Center as well as Cloud is fully supported).<\/p>\n<p data-renderer-start-pos=\"4813\">Meanwhile, feel free to check <a class=\"css-bspq7p\" title=\"https:\/\/marketplace.atlassian.com\/apps\/1216997\/report-builder?tab=overview\" href=\"https:\/\/marketplace.atlassian.com\/apps\/1216997\/report-builder?tab=overview\" target=\"_blank\" rel=\"noopener\" data-renderer-mark=\"true\">Report Builder on the Atlassian Marketplace.<\/a><\/p>\n<p data-renderer-start-pos=\"4889\">On the other hand, if you <em data-renderer-mark=\"true\">do<\/em> know the app, please share your experiences with us: What\u2019s your use case? Does our solution solve your problem? What do you wish you could do with it beyond its current capabilities? What kind of report template would you like to see? Let\u2019s break down the barriers of the Matrix and replicate the live interaction we can have at an event like Atlassian Day: book a demo and feedback session here, and we will be happy to answer your questions and listen to your suggestions: <a class=\"css-bspq7p\" title=\"http:\/\/www.actonic.de\/app-demo\" href=\"https:\/\/outlook.office365.com\/owa\/calendar\/ActonicAppDemo@actonic.de\/bookings\/\" target=\"_blank\" rel=\"noopener\" data-renderer-mark=\"true\">actonic.de\/app-demo<\/a>.<\/p>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/youtu.be\/w0PYSNcMhNg&#8221; align=&#8221;center&#8221;][heading title=&#8221;The red and the blue pill&#8221; heading=&#8221;h2&#8243; el_id=&#8221;1655555394431-73d794c4-d042&#8243;][vc_column_text]<\/p>\n<p data-renderer-start-pos=\"5444\">In any case, I\u2019ve now reconnected to my own Matrix, thinking back to the great days we had in Budapest. With me on the trip was my colleague Laura and you can <a class=\"css-bspq7p\" title=\"https:\/\/actonic.de\/en\/meta-inf-atlassian-day-2022\/\" href=\"https:\/\/actonic.de\/en\/meta-inf-atlassian-day-2022\/\" target=\"_blank\" rel=\"noopener\" data-renderer-mark=\"true\">read about her experiences in her article<\/a>.<\/p>\n<p data-renderer-start-pos=\"5647\"><span id=\"d83dedc9-9875-4c61-8697-1a116e5cb09d\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"d83dedc9-9875-4c61-8697-1a116e5cb09d\">Next chance I get, I will definitely take the red pill again, so I can keep showing Actonic\u2019s solutions to the world. After all, they are among the best ones available.<\/span><\/p>\n<p data-renderer-start-pos=\"5817\"><span id=\"d83dedc9-9875-4c61-8697-1a116e5cb09d\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"d83dedc9-9875-4c61-8697-1a116e5cb09d\">At least in my reality. <span data-emoji-id=\"1f609\" data-emoji-short-name=\":wink:\" data-emoji-text=\"\ud83d\ude09\"><span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image css-1wpdzyr\" title=\":wink:\" aria-label=\":wink:\"><img loading=\"lazy\" decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/a51a7674-8d5d-4495-a2d2-a67c090f5c3b\/32x32\/1f609.png\" alt=\":wink:\" width=\"20\" height=\"20\" data-emoji-short-name=\":wink:\" data-emoji-id=\"1f609\" data-emoji-text=\"\ud83d\ude09\" \/><\/span><\/span>\u00a0What do <\/span><em data-renderer-mark=\"true\"><span id=\"d83dedc9-9875-4c61-8697-1a116e5cb09d\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"d83dedc9-9875-4c61-8697-1a116e5cb09d\">you<\/span><\/em><span id=\"d83dedc9-9875-4c61-8697-1a116e5cb09d\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"d83dedc9-9875-4c61-8697-1a116e5cb09d\"> think? Let me know<\/span>!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>One of my favorite films is The Matrix. It masterfully plays with ideas about identity, perception, truth and transcendence. Of course, it also has amazing action, stunt work and \u2013 at that time \u2013 groundbreaking visual effects. But what does that have to do with the recently wrapped Atlassian Day 2022 by META-INF in Budapest?<\/p>\n","protected":false},"author":2,"featured_media":8025,"comment_status":"open","ping_status":"open","sticky":false,"template":"single_cta.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[233],"tags":[278,279,301],"class_list":["post-8032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-it-news","tag-actonic-en","tag-atlassian-en","tag-it-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Atlassian Day 2022 by META-INF has in common with The Matrix - Actonic \u2013 Unfolding your potential<\/title>\n<meta name=\"description\" content=\"META-INF Atlassian Day 2022 \ud83e\udd73 Actonic goes Budapest \u27a1\ufe0f Why events like these are important!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actonic.de\/en\/what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Atlassian Day 2022 by META-INF has in common with The Matrix\" \/>\n<meta property=\"og:description\" content=\"META-INF Atlassian Day 2022 \ud83e\udd73 Actonic goes Budapest \u27a1\ufe0f Why events like these are important!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actonic.de\/en\/what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix\/\" \/>\n<meta property=\"og:site_name\" content=\"Actonic \u2013 Unfolding your potential\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-18T14:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T09:14:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actonic.de\/wp-content\/uploads\/2022\/06\/What-Atlassian-Day-22-has-in-common-with-Matrix-EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andreas Springer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andreas Springer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actonic.de\\\/en\\\/what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actonic.de\\\/en\\\/what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix\\\/\"},\"author\":{\"name\":\"Andreas Springer\",\"@id\":\"https:\\\/\\\/actonic.de\\\/en\\\/#\\\/schema\\\/person\\\/826ba46517320b0c664dc2326f3ee608\"},\"headline\":\"What Atlassian Day 2022 by META-INF has in common with The Matrix\",\"datePublished\":\"2022-06-18T14:00:52+00:00\",\"dateModified\":\"2023-03-29T09:14:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actonic.de\\\/en\\\/what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix\\\/\"},\"wordCount\":1065,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/actonic.de\\\/en\\\/what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actonic.de\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/What-Atlassian-Day-22-has-in-common-with-Matrix-EN.jpg\",\"keywords\":[\"Actonic\",\"Atlassian\",\"IT news\"],\"articleSection\":[\"IT News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/actonic.de\\\/en\\\/what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actonic.de\\\/en\\\/what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix\\\/\",\"url\":\"https:\\\/\\\/actonic.de\\\/en\\\/what-atlassian-day-2022-by-meta-inf-has-in-common-with-the-matrix\\\/\",\"name\":\"What Atlassian Day 2022 by META-INF has in common with The Matrix - 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