{"id":7181,"date":"2022-03-18T13:11:41","date_gmt":"2022-03-18T12:11:41","guid":{"rendered":"https:\/\/www.actonic.de\/agiles-marketing-leicht-gemacht-mit-confluence\/"},"modified":"2023-08-22T15:07:28","modified_gmt":"2023-08-22T13:07:28","slug":"agile-marketing-made-easy-with-confluence","status":"publish","type":"post","link":"https:\/\/actonic.de\/en\/agile-marketing-made-easy-with-confluence\/","title":{"rendered":"Agile Marketing made easy with Confluence"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h3 id=\"What-is-agile-marketing?\" data-renderer-start-pos=\"1686\">What is agile marketing?<\/h3>\n<p data-renderer-start-pos=\"1712\">Agile marketing means fast and flexible marketing. Agile values are in the <span id=\"7536970f-3f55-436c-a5e0-e3eceb12f5f1\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7536970f-3f55-436c-a5e0-e3eceb12f5f1\">center <\/span>of attention and methods from software development such as Kanban or Scrum are <span id=\"86ec1724-72ba-4b47-ada0-9cb1c5b05856\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"86ec1724-72ba-4b47-ada0-9cb1c5b05856\">used here. <\/span>The focus is on the data-driven approach and on working with tools that enable a quick and, above all, flexible reaction to changes in external influences. This creates cross-functional and self-organized teams that can flexibly adapt ongoing campaigns and measures to continuous feedback. This new and flexible way of working has several advantages for marketing teams in all industries.<\/p>\n<h3 id=\"Benefits-of-agile-marketing\" data-renderer-start-pos=\"2274\">Benefits of agile marketing<\/h3>\n<p data-renderer-start-pos=\"2303\">The adoption of agile methodology in marketing creates numerous advantages, which explains the popularity of this way of work. We have summarized some of the most important advantages for you:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2512\"><strong data-renderer-mark=\"true\"><span id=\"8392339e-b978-454d-a00a-4d068146ef42\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"8392339e-b978-454d-a00a-4d068146ef42\">Productive teamwork<\/span><\/strong><br \/>\nCross-functional teams avoid endless feedback loops and related dependencies. This not only promotes productivity in the team, but also encourages individuals to work independently.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2717\"><strong data-renderer-mark=\"true\">Flexibility<\/strong><br \/>\nDue to the focus on data-based decisions and the elimination of rigid planning processes, it is possible to react quickly and flexibly to external influences during ongoing measures.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2916\"><strong data-renderer-mark=\"true\">Transparency<\/strong><br \/>\nWorkflows can be visualized by using frameworks such as Kanban or<span id=\"c98b4a6e-2ebd-4ebe-8874-46bbaa01b4cb\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"c98b4a6e-2ebd-4ebe-8874-46bbaa01b4cb\"> Scrum, or<\/span> a hybrid mixture of both. For example, through the use of agile project management tools such as Jira, in which you can establish Kanban boards and sprint cycles in your team, overarching processes are visibly displayed.<\/p>\n<\/li>\n<\/ul>\n<p data-renderer-start-pos=\"3229\">In order to be able to benefit from these advantages and more, there are a variety of tools like <span id=\"2fecf2f7-e02c-4b82-8a90-a37af4cdcd37\" class=\"inline-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"2fecf2f7-e02c-4b82-8a90-a37af4cdcd37\">Jira <\/span>on the market that support agile marketing teams in their transformation. Many difficulties on the way to agile working can be solved by choosing the right tools. At this point, we would like to introduce you to Confluence.<\/p>\n<p>[\/vc_column_text][alert el_id=&#8221;1647605397237-1fae143d-fd2f&#8221;]<span id=\"d5a6c87b-eecb-448e-91b6-e40db3974d19\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"d5a6c87b-eecb-448e-91b6-e40db3974d19\">Are you already agile? How can you improve the way you work? Take a look at our agile checklist and take the ultimate agility test!<\/span> <span data-inline-card=\"true\" data-card-url=\"https:\/\/www.actonic.de\/en\/agile-checklist\/\"><span class=\"loader-wrapper\"><a class=\"css-10ro32l eeajecn0\" tabindex=\"0\" role=\"button\" href=\"https:\/\/www.actonic.de\/en\/agile-checklist\/\" data-testid=\"inline-card-resolved-view\"><span class=\"css-1t1jl45 e158gagu2\"><span class=\"css-7h21dr e158gagu6\"><img decoding=\"async\" class=\"smart-link-icon css-168a27h e1bjtjov0\" src=\"https:\/\/www.actonic.de\/wp-content\/uploads\/2019\/12\/favicon.png\" data-testid=\"inline-card-icon-and-title-image\" \/><\/span><span class=\"smart-link-title-wrapper css-0 e158gagu8\">Agile checklist | Actonic \u2013 Unfolding your potential<\/span><\/span><\/a><\/span><\/span>[\/alert][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 id=\"Does-Confluence-encourage-agile-marketing?\" data-renderer-start-pos=\"3693\">Does Confluence encourage agile marketing?<\/h3>\n<p data-renderer-start-pos=\"3737\">As a tool, Confluence offers its users an unbelievable number of options for agilely mastering the daily requirements of the modern working world. Confluence is used by companies for central knowledge management, as a &#8220;single source of truth&#8221; and as a collaboration platform.<\/p>\n<p data-renderer-start-pos=\"4014\">Confluence is particularly popular within agile marketing teams because the planning of marketing strategies and campaigns can be done entirely in one place. Transparency, <span id=\"69855c47-9cbe-44a9-9eab-1bf6f6a24611\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"69855c47-9cbe-44a9-9eab-1bf6f6a24611\">flexibility, <\/span>and teamwork are effectively promoted by the numerous functions. <span id=\"bdc8b7cd-5042-4c1b-8107-3fd02732bc6a\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"bdc8b7cd-5042-4c1b-8107-3fd02732bc6a\">All important information can be stored centrally and edited at any time and from anywhere. Centrally stored knowledge not only helps the old hands in the company, but also new colleagues, who do not have to search in umpteen folders for relevant information, but can even edit it at the same time if necessary.<\/span><\/p>\n<p data-renderer-start-pos=\"4577\">If functions that you need for your agile marketing are not included in the Confluence out-of-the-box solution: don&#8217;t worry! In the Atlassian Marketplace, you will find numerous macros and apps that will take your marketing to a whole new level, either free of charge or for a fee.<\/p>\n<h3 id=\"The-way-to-success-with-Inline-Table-Editing\" data-renderer-start-pos=\"4860\">The way to success with <span id=\"6b9e93a1-af84-45ab-9ab7-1e7a38202451\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"6b9e93a1-af84-45ab-9ab7-1e7a38202451\">Inline Table Editing<\/span><\/h3>\n<p data-renderer-start-pos=\"4906\">One of these macros is <a class=\"sc-eHgmQL jxCPuk\" title=\"https:\/\/marketplace.atlassian.com\/apps\/1217271\/inline-table-editing?hosting=cloud&amp;tab=overview\" href=\"https:\/\/marketplace.atlassian.com\/apps\/1217271\/inline-table-editing?hosting=cloud&amp;tab=overview\" data-renderer-mark=\"true\">Inline Table Editing<\/a>, which was developed to adapt table editing in the\u00a0online workspace\u00a0to our experience with Excel and co. This makes data-based work with numbers and tables, which is a central aspect of agile marketing, a cakewalk. The macro is also continuously updated in order to master new requirements quickly and flexibly.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;7177&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]Without the macro, editing spreadsheets is not particularly agile, and switching back and forth between edit mode and view mode takes up a lot of valuable time. After all, it often happens that you have just edited a table and published the document, and you remember that you wanted to change something in a certain cell. How do you proceed? Do you switch back to edit mode and wait for your complex and large table to fully load? Or do you stay in view mode, click in the cell and make the needed change in a few seconds? With <strong data-renderer-mark=\"true\"><span id=\"e7eb7b82-60c8-4141-a81e-38cad0c8ebb5\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"e7eb7b82-60c8-4141-a81e-38cad0c8ebb5\">Inline Table Editing<\/span><\/strong>, you are opting for the faster and therefore more agile way.[\/vc_column_text][vc_single_image image=&#8221;7179&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][vc_empty_space][vc_column_text]<\/p>\n<h2 id=\"Agile-cross-team-collaboration-with-Content-Viz\" data-renderer-start-pos=\"38\">Agile cross-team collaboration with Content Viz<\/h2>\n<p data-renderer-start-pos=\"87\">Another Confluence app that will help your cross-functional team finish projects amazingly fast is Content Viz by <a class=\"css-tgpl01\" title=\"https:\/\/caelor.com\/\" href=\"https:\/\/caelor.com\/\" data-renderer-mark=\"true\">Caelor<\/a>. One more Atlassian Marketplace gem to add to your app toolkit.\u00a0With Content Viz integrations for Confluence, switching between and managing several work apps is now a breeze. You can embed <a class=\"css-tgpl01\" title=\"https:\/\/caelor.com\/figma-and-miro-integrations-for-confluence-now-available-in-content-viz\/\" href=\"https:\/\/caelor.com\/figma-and-miro-integrations-for-confluence-now-available-in-content-viz\/\" data-renderer-mark=\"true\">Figma files, Miro<\/a>, <a class=\"css-tgpl01\" title=\"https:\/\/caelor.com\/maximize-your-hybrid-teams-potential-with-jira-and-trello-integrations-for-confluence\/\" href=\"https:\/\/caelor.com\/maximize-your-hybrid-teams-potential-with-jira-and-trello-integrations-for-confluence\/\" data-renderer-mark=\"true\">Trello, and Jira<\/a> boards with just a few clicks and have it all on a single Confluence page. Or, to sum it up in 3 hashtags: #collaboration, #agile, #transparency.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;9609&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]Thanks to these embeds, marketing and design teams can work together in perfect harmony. They can collaborate, brainstorm, plan tasks, map campaigns and communicate openly with management and stakeholders who need to be kept in the loop, without leaving their Confluence workspace. Yes, you read that right: total visibility and transparency into every touchpoint, at any time, for every team member. With this app and its powerful macros, you can speed up decision-making and reaction time and make it easier for everyone to identify the best marketing solution because everything there is to know will be in one place. And everyone knows the importance of timing in (digital) marketing. So, keep agile and try <a class=\"css-tgpl01\" title=\"https:\/\/marketplace.atlassian.com\/apps\/1224103\/content-viz-navigation-org-charts-news-integrations?hosting=cloud&amp;tab=overview\" href=\"https:\/\/marketplace.atlassian.com\/apps\/1224103\/content-viz-navigation-org-charts-news-integrations?hosting=cloud&amp;tab=overview\" data-renderer-mark=\"true\">Content Viz<\/a>.[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p data-renderer-start-pos=\"5885\">Get started with agile marketing yourself with our article on how Confluence, Inline Table Editing and Content Viz work. For more exclusive tips, just contact us!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Agility has become an integral part of today&#8217;s working world. Even outside of software development. That&#8217;s why more and more marketing teams are getting on the agile way of working. But what is agile marketing, anyway? What does Confluence have to do with it, and what are the best ways to improve working with Confluence? We answer these and more questions in this article.<\/p>\n","protected":false},"author":12,"featured_media":7183,"comment_status":"open","ping_status":"open","sticky":false,"template":"single_cta.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[242],"tags":[342,281,296,309],"class_list":["post-7181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-atlassian-best-practises","tag-atlassian-best-practises","tag-confluence-en","tag-inline-table-editing-en","tag-partner-articles-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agile Marketing made easy with Confluence - Actonic<\/title>\n<meta name=\"description\" content=\"Agile Marketing: This is how your marketing team becomes agile \ud83d\udd25 Easily with agile tools like Confluence. 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