{"id":6499,"date":"2022-01-20T10:39:31","date_gmt":"2022-01-20T09:39:31","guid":{"rendered":"https:\/\/www.actonic.de\/confluence-fuer-marketing-teams-next-level-marketing-mit-diesen-tipps\/"},"modified":"2023-03-29T11:52:23","modified_gmt":"2023-03-29T09:52:23","slug":"confluence-for-marketing-teams-next-level-marketing-with-these-tips","status":"publish","type":"post","link":"https:\/\/actonic.de\/en\/confluence-for-marketing-teams-next-level-marketing-with-these-tips\/","title":{"rendered":"Confluence for marketing teams: next level marketing with these tips"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p data-renderer-start-pos=\"1450\">No time for a webinar?<\/p>\n<p data-renderer-start-pos=\"1474\">In this article, we explain how to use Confluence Cloud <span id=\"d5cf9789-cf0c-46d6-b91e-b909fc34add9\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"d5cf9789-cf0c-46d6-b91e-b909fc34add9\">effectively<\/span> for your marketing team.<\/p>\n<hr \/>\n<h3 id=\"Daily-challenges-for-marketing-teams\" data-renderer-start-pos=\"1568\">Daily challenges for <span id=\"a9a46ba8-e68f-4ad6-8d76-e00d75b1ddad\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"a9a46ba8-e68f-4ad6-8d76-e00d75b1ddad\">marketing teams<\/span><\/h3>\n<p data-renderer-start-pos=\"1606\">Structured marketing strategies are essential to achieve company goals and align the company with market needs. Together as a team, you prioritize topics, hold regular brainstorming meetings, and create competitor analyses. You also manage social media channels and deliver reports to stakeholders.<\/p>\n<p data-renderer-start-pos=\"1906\">But day-to-day business also brings some <strong data-renderer-mark=\"true\">challenges<\/strong>:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1962\">Managing the enormous flood of data<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2001\">Clearly document important ideas<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2037\">Regulate responsibilities transparently<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2080\">Promote an open feedback culture<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2116\">Single source for diverse content<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2153\">Notifications about version changes<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2192\">Optimize (worldwide) remote work<\/p>\n<\/li>\n<\/ul>\n<p data-renderer-start-pos=\"2230\">You can overcome these hurdles with one single tool: Confluence Cloud.<\/p>\n<h3 id=\"What-is-Confluence-Cloud?\" data-renderer-start-pos=\"2302\">What is Confluence Cloud?<\/h3>\n<p data-renderer-start-pos=\"2329\">Confluence Cloud is a digital team workspace that operates completely independent of time and location. Knowledge management, project collaboration and a modern intranet come together, <span id=\"ff6bca93-cd00-499c-a3f1-9c95b22a150e\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"ff6bca93-cd00-499c-a3f1-9c95b22a150e\">at a single source<\/span> of truth.<\/p>\n<p data-renderer-start-pos=\"2545\">You can set access to specific areas for your team members. For example, you can create a marketing area where everyone can add current work. These documents are accessible to all and can be edited simultaneously. Version histories provide the ideal overview. In addition, you receive a notification as soon as something has been changed in one of your documents.<\/p>\n<p data-renderer-start-pos=\"2910\">The centralization of information exchange ensures transparency. In this way, you can make qualified decisions faster and manage problems more easily.<\/p>\n<h3 id=\"How-your-marketing-team-works-optimally-with-Confluence\" data-renderer-start-pos=\"3062\">How your marketing team works optimally with Confluence<\/h3>\n<p data-renderer-start-pos=\"3119\">With Confluence Cloud, you create excellent conditions for open communication for your marketing team and ensure that all team members have the same level of knowledge at all times.<\/p>\n<p data-renderer-start-pos=\"3302\">Below, we will look at several areas in which Confluence Cloud can support teamwork in marketing.<\/p>\n<h3 id=\"Encourage-feedback-culture\" data-renderer-start-pos=\"3401\">Encourage feedback culture<\/h3>\n<p data-renderer-start-pos=\"3429\">A constructive feedback culture is also part of an <span id=\"b0e5046b-7480-400f-935b-abfc69fe5577\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"b0e5046b-7480-400f-935b-abfc69fe5577\">agile<\/span> way of working in marketing. Confluence&#8217;s comment function deserves special mention here. Team members can proofread each other&#8217;s documents and add comments. This feedback forms the ideal basis for personal development, which will also improve the marketing team as such.<\/p>\n<h3 id=\"Structure-your-content-plan\" data-renderer-start-pos=\"3759\">Structure your content plan<\/h3>\n<p data-renderer-start-pos=\"3788\">Social media presence is hard to underestimate these days. But when should which post be published? Simply create a social media content plan on Confluence. Images can be put here, articles and even entire landing pages can be planned.<\/p>\n<p data-renderer-start-pos=\"4025\">You can increase your team productivity even more by connecting your favorite tools to Confluence. Integrations with Jira, Trello, Slack, Microsoft Office, Dropbox and many more are possible.<\/p>\n<h3 id=\"Practical-Confluence-templates-for-your-marketing\" data-renderer-start-pos=\"4218\">Practical Confluence templates for your marketing<\/h3>\n<p data-renderer-start-pos=\"4269\">The collaboration tool offers some already installed page templates that you can use for your work. Do you already have templates with your own structures? Then simply import them into your template library with a few clicks.<\/p>\n<h4 id=\"Create-personas\" data-renderer-start-pos=\"4496\">Create personas<\/h4>\n<p data-renderer-start-pos=\"4513\">Before you plan your content, you need to understand your customers. Creating personas, which are typified representatives of your target group, helps you find gaps in the customer journey and identify current problems. Confluence provides you with a prepared template so that you don&#8217;t forget anything during the planning process.<\/p>\n<h4 id=\"Competitive-and-SWOT-analyses\" data-renderer-start-pos=\"4846\">Competitive and SWOT analyses<\/h4>\n<p data-renderer-start-pos=\"4877\">The sample template for competitive and SWOT analyses is a great way to discover your own potential. It allows all team members to better understand their own brand and plan campaigns more decisively.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;6484&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]<\/p>\n<h4 id=\"Optimize-the-marketing-plan\" data-renderer-start-pos=\"5082\">Optimize the marketing plan<\/h4>\n<p data-renderer-start-pos=\"5111\">The Confluence template for the marketing plan in particular provides an overview with added value. You can see exactly which person is responsible for which task and what the goals and metrics are.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;6482&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_column_text]<\/p>\n<h4 id=\"Writing-guidelines-for-marketing\" data-renderer-start-pos=\"5314\">Writing guidelines for marketing<\/h4>\n<p data-renderer-start-pos=\"5348\">The sound makes the music \u2013 also in Marketing. To ensure that all your authors use the same tone and follow a consistent workflow, simply create your own writing guidelines. You can create templates for articles, directly include SEO keywords, CTAs, or metadata.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;6486&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][alert style=&#8221;secondary&#8221; el_id=&#8221;1642672496750-3adda844-139b&#8221; icon=&#8221;fas fa-exclamation&#8221;]! These were just a few templates that Confluence Cloud offers for marketing. See the Atlassian <a class=\"sc-gGBfsJ ezSIMS\" title=\"https:\/\/www.atlassian.com\/teams\/marketing\/guide\" href=\"https:\/\/www.atlassian.com\/teams\/marketing\/guide\" data-renderer-mark=\"true\">Marketing Team Guide<\/a> for more templates and tips.[\/alert][vc_column_text]<\/p>\n<h3 id=\"The-advantages-of-Confluence-in-marketing\" data-renderer-start-pos=\"5762\">The advantages of Confluence in marketing<\/h3>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"5807\">One tool for many problems<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"5837\">Knowledge management in one central place<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"5882\">Promotion of a culture of open teamwork through comments<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"5942\">No time-consuming search for locally stored content<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"5997\">Transparency for your team and stakeholders<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"6044\">Onboarding courses and knowledge updates<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"6088\">Definition of goals, scope, and milestones for projects<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"Next-Level-Marketing-with-Confluence\" data-renderer-start-pos=\"6147\">Next Level Marketing with Confluence<\/h3>\n<p data-renderer-start-pos=\"6185\">Confluence Cloud is a reliable tool for all teams that want to communicate and work securely, transparently and globally. Shared areas, document pages and subpages provide a structured overview of your content strategy.<\/p>\n<p data-renderer-start-pos=\"6406\">Marketing in particular benefits from the time and resources saved by a central knowledge base. Many feedback functions ensure an open culture and the <span id=\"a5604311-567b-47e8-b49e-659e538105ed\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"a5604311-567b-47e8-b49e-659e538105ed\">constant <\/span>development of the marketing team.<\/p>\n<p data-renderer-start-pos=\"6602\">The marketing page templates do not miss any significant approach while optimizing your reporting options at the same time.<\/p>\n<p data-renderer-start-pos=\"6729\">If you&#8217;d like more insights into marketing with Confluence, register now for our free on-demand webinar.<\/p>\n<p data-renderer-start-pos=\"6835\">You won&#8217;t regret it!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Plan, update and implement the marketing strategy, communicate transparently both internally and externally and store exciting content ideas in a structured way at one source? These and more challenges are easily overcome with Confluence Cloud. In this article, you will learn how the collaboration and communication tool will also inspire your marketing team.<\/p>\n","protected":false},"author":15,"featured_media":6504,"comment_status":"open","ping_status":"open","sticky":false,"template":"single_cta.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[242],"tags":[342,281],"class_list":["post-6499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-atlassian-best-practises","tag-atlassian-best-practises","tag-confluence-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Confluence for marketing teams: next level marketing with these tips - Actonic \u2013 Unfolding your potential<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actonic.de\/en\/confluence-for-marketing-teams-next-level-marketing-with-these-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confluence for marketing teams: next level marketing with these tips\" \/>\n<meta property=\"og:description\" content=\"Plan, update and implement the marketing strategy, communicate transparently both internally and externally and store exciting content ideas in a structured way at one source? 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